Certified Google Ads Advertising Agency
As a Google Partner, we specialize in creating campaigns that excel at achieving goals which create business value.
Our team of Google Ads experts uses proven strategies to ensure goals are not only met, but exceeded. Whether you have a product or service to promote, or simply want to raise awareness of your brand, we’ve got the expertise you need to succeed.
What is Google Ads Advertising?
Google Ads is a powerful advertising platform that allows businesses to reach their target audience in the moments where they’re searching for a solution. By targeting relevant keywords, you can display an ad to these users, promoting your product or service on the Google search results page. That ad will direct users to your website, where they can find out more about you and move further down your sales funnel.
The goal of Google Ads advertising is to encourage users to take action when they get to you website, through filling out a lead form, signing up for a subscription, or making a purchase.
What Are The Benefits of Google Ads Advertising?
There are several benefits to using Google Ads, with these benefits catering to businesses of all sizes:
Google Ads is capable of generating traffic for your website instantly, as soon as your campaigns go live. This makes it a highly effective way of achieving short-term goals, in comparison to something like search engine optimisation, which needs a longer timeframe in order to be effective.
Similarly to social media marketing, ads can be tailored to specific demographics, interests, and geographic locations. This makes the platform great for micro-targeting areas based on the scope of a campaign. However, where Google sets itself apart is in the ability to target certain keywords to help ensure your ads reach the right audience at the right point along their journey.
When combined with various methods of tracking analytics and reporting, Google Ads allows you to review costs associated with each campaign and calculate an exact return on investment. This helps more easily assess the scalability of campaigns in line with your overall marketing objectives.
The budgets set for your campaigns are very fluid, allowing you to adjust the allocation as you go. This enables you to focus more marketing budget on the campaigns which are delivering the best results, while minimizing budget wastage.
The Google Ads advertising platform is very well suited to A/B testing, with a wide range of configurable options with which to conduct tests and identify which elements work best. Elements such as ad copy, design, and targeting strategies can all be adjusted as you please.
While Google Ads is very effective at delivering short-term results, we strongly recommend pairing it with other services, like search engine optimisation, email marketing and social media marketing to complement your ongoing campaigns and create a more comprehensive marketing strategy that covers a wide range of platforms.
Our Google Ads Advertising Services
In order to cater to businesses of all sizes, we offer a comprehensive suite of supporting services which underpin our overall Google Ads advertising service:
In order to develop an effective Google Ads advertising strategy, we work closely with you to fully understand how your business operates and its goals. We’ll also assess competitors operating in the same space to identify any gaps which may exist, while designing a campaign structure which speaks to your target audience at every step of their online journey.
Keywords are the foundation of any successful Google Ads campaign. We spend a lot of time researching your consumers to identify the keywords they are using, and determining how best to speak to them based on their levels of search intent – whether informational, navigational, commercial or transactional.
Once we fully understand your target market, we’ll craft compelling ad copy and designs which help catch the attention of consumers and encourages them to visit your website to find out more. We continually A/B test the ad copy we use to understand more about what works best, in order to maximize the effectiveness of our ads.
Getting traffic to your website is only half of the job; getting them to convert and do what you want is the hard part. We implement advanced tracking on your landing page and across the rest of your website to understand how consumers are engaging with your content, while also identifying any barriers which may be preventing your prospects from converting to customers.
We provide detailed performance tracking and reporting in two forms:
- A monthly report, which highlights pertinent info and details our thoughts about next steps and opportunities for improvement.
- A snapshot dashboard available at all times, for you to access and dig through the data. This usually results in more frequent dialogue, which opens the door for further experimentation.
Our reporting typically starts out fairly generic, containing as much info as we believe is relevant. Once we learn more about your business and your sales funnel, our reporting is adjusted to focus on the metrics that matter most to you.
Remarketing plays a crucial role in converting users who have previously engaged with your website. If someone doesn’t get all the way through to the end of your sales funnel, we continue to target them with unique ad copy in order to remain top-of-mind and maximize the opportunity for them to come back and complete the desired action – typically an online purchase.
Frequently Asked Questions
Google Ads is a digital advertising platform, which allows you to display ads across Google search results and the Google Display Network. It allows you to target specific keywords and demographics to reach potential customers at the right moment.
Your budget for Google Ads can vary based on your industry, competition, and advertising goals. We aim to work with you to establish a budget that aligns with your business objectives, while helping maximize your return on investment.
You can see results from Google Ads almost immediately after launching your campaigns. However, optimizing your campaigns for the best performance typically takes a few weeks of data collection and adjustments.
At Nimble, we believe in implementing a tailor-made strategy that is specific to your business and its goals. As a certified Google Partner, we focus on ensuring your campaigns are both effective and efficient, and are capable of providing results that help grow your business.
We also take a holistic approach and encourage coupling your Google Ads advertising with other services like search engine optimisation and Google My Business management to grow your business in the long term, while focusing on achieving short-term targets.
The world of Google Ads advertising is a complex one – get in touch with us below to ensure you’ve got someone managing your campaigns and minimizing budget wastage.
Get Started with Google Ads Advertising
The world of Google Ads advertising is a complex one – get in touch with us below to ensure you’ve got someone managing your campaigns and minimizing budget wastage.
