Email Marketing

What is Email Marketing?

Email marketing is one of the most effective digital marketing strategies for building customer relationships and converting prospects into paying customers. It involves sending highly-targeted, relevant emails to an existing database of subscribers with the goal of nurturing them into loyal customers.

Our email marketing service helps you create personalized campaigns that resonate with your audience, while increasing engagement and delivering measurable results that matter.

View our Email Marketing Services

What Are the Benefits of Email Marketing?

Email marketing offers several advantages that can help take your business to the next level:

You’re able to reach your audience directly in their inbox, ensuring your message gets seen without having to rely on competing with other advertisers for their attention.

With a very low cost to reach your audience, email marketing is one of the most cost-effective channels, offering one of the highest returns on investment in digital marketing. For businesses selling high-value items, email marketing is an incredibly powerful tool.

If done right, segmentation allows you to tailor your emails to individual subscribers based on their behavior, preferences, and buying habits. This ensures you always have a relevant message for each person.

Metrics like open rates, click-throughs and conversions are easily available, allowing you to see how your campaigns are performing and make adjustments for improvement.

Even when not selling, you can use email campaigns to keep your audience engaged and turn once-off purchasers into repeat customers.

In addition to campaign performance, it’s important to incorporate broader data & analytics reporting to gain deeper insights into your campaign's performance, and to assess how far down the sales funnel your audience is getting before abandoning their journey.

Our Email Marketing Services

As part of our email marketing service offering, there are several key functions which we carry out:

If you don’t have a strategy, you’re shooting in the dark and hoping for the best. Our aim is to fully understand how your business operates, the micro-goals along the journey, and the mindset of your customers at each step of the journey in order to formulate an email marketing strategy that delivers the right message to the appropriate audience when it’s most relevant.

You can’t have a good email marketing campaign without segmentation. The power of this medium comes from being able to categorize people based on their behaviour and interactions. We segment your customer database according to behaviour, demographics and purchase history to ensure each message is relevant and personalized.

Our team creates eye-catching email designs that are not only aesthetically pleasing, but also mobile-friendly and responsive. We also provide high-converting copywriting services to ensure your emails grab the attention of your customers and ultimately drive action.

Managing your email marketing campaigns can be time-consuming. With our service offering, our team takes care of everything from setting up your campaigns to monitoring performance and providing feedback. We also keep other activities you may be running in mind, like Google advertising or social media marketing, to ensure your email efforts complement your other digital campaigns.

We’re big on data! This means we’re always looking for ways to improve results through A/B testing. We’ll test different elements of a campaign, like designs, subject lines and calls to action to see what resonates most with your target audience. This process allows for continuous improvement and paves the way for better performance in the long-term.

If you’re running an email marketing campaign, it’s crucial to understand how well the campaign is performing. We provide detailed reports on important metrics such as open rates, click-through rates and conversions, as well as other key indicators to ensure you’re always able to measure the success of your email marketing campaign and make decisions based on real data.

Frequently Asked Questions

Our email marketing service includes everything you could possibly need, from strategy development to customer list segmentation, campaign creation, design and copywriting, and performance tracking. We’re able to offer a solution regardless of whether you’re sending out your first email marketing campaign, or just looking to improve your existing setup.

This depends a lot on things like your industry, your typical customer purchase cycle, your goals, and the overall strategy you’re looking to implement, but consistency is key. Weekly or bi-weekly emails can help keep your brand top-of-mind for consumers without overwhelming them, while other sporadic emails can help get certain customers over the line and converting, where necessary.

Absolutely! In fact, email marketing works best when incorporating other marketing strategies and channels.. For instance, pairing it with Google display advertising or YouTube advertising can help reinforce your message across different channels, resulting in greater message retention and elevated levels of top-of-mind awareness.

At Nimble, we aim to create campaigns that produce meaningful results. We take a personalized approach, combining insights from other service offerings like brand strategy development and copywriting to create impactful campaigns that align with your brand. As much as possible, we aim to make data-driven decisions to maximize the effectiveness of our email marketing campaigns, and provide the greatest opportunity for creating business value.

Kick-start Your Email Marketing Campaign

Let us help you! If you need the services of an expert email marketing agency, fill out the form below to get started!

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