Digital advertising can be split into multiple different categories – Display advertising, Search advertising, video marketing, social media advertising, email marketing, and even search engine optimisation (SEO). We choose to focus primarily on Search and Display advertising.
what is search advertising?
Search advertising allows you to advertise to potential customers in the exact moment where they’re most interested in finding a solution to their problem. This format places an advertisement in among the Search Engine Results Pages (SERPs) when someone searches for something that includes a keyword you are bidding on. This allows your ads to be fine-tuned to fit in with what consumers are searching for, while also giving you enough ad real estate to expand on your offering and give them a reason to click on your ad rather than on your competitors’ ads.
what is display advertising?
Display advertising is something of a combination between traditional banner ads, and Google’s wide-reaching advertising network. This format is perhaps most effective at reaching a large number of people at a low cost. Your target audience can be as broad or as narrow as you want, with cost per click (CPC) figures typically being higher if you’re trying to reach a more defined audience. Display advertising works incredibly well in conjunction with remarketing – if you’ve set up a remarketing list, you can easily target people who visited your website but didn’t convert to a customer.
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